Rakuten viber launches instant money transfer service powered by mastercard


Viber is a VoIPhường (Voice over IP) và messaging ứng dụng that allows making calls & sending messages without charge to the user. Viber provides không lấy phí services khổng lồ more than 1000 million users. How then, does it make money? What are the sources of company income?

Why is Viber Free?

Here are several points of Viber history:

In 2010, Viber was launched as a không tính phí VoIPhường (Voice over IP) app for iPhone. In 2011, instant messaging appeared. In 2012, Viber introduced a version for Android.In 2013, Viber launched Viber Out for international calls.

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Viber founders are Talmon Marco and Igor Magazinnik, who are businessmen from Tel Aviv, Israel. They developed the app using private investments from themselves, and their friends & family members (about $20 million). In 2014 Rakuten, Inc. acquired Viber for $900 million. So, the initial investments really paid off.

Since 2014 the number of chất lượng Viber users has increased from 495 million (December 2014) to 1095 million (March 2019).

In 2017 Rakuten re-branded Viber’s name và logo.


Viber is among muốn the most popular instant messengers for điện thoại (iOS, Android) và desktop (Mac, Windows, Linux) devices. 

Read our article “Viber vs WhatsApp – Which is better?”.

What measures does Rakuten take to recoup its investment? How does Viber generate revenue?

Is Viber Profitable?

Viber is a long-term project. Given Rakuten’s solid experience in developing & promoting website products (Kobo, Pinterest, etc.), they most likely expect a return of funds in a few years.


Before the acquisition, Viber had revenue of about $1,5 million a year and over $29 million in net losses in 2013. Since that time Rakuten has established a new strategy to make money through different channels.

Due to the fast user base growth, Rakuten reports a significant increase in revenue from the sản phẩm điện thoại segment in 2019.


Revenue from the Smartphone segment, as of March 2019, increased by 23.2% compared khổng lồ the same period the previous year. What channels does Rakuten use khổng lồ earn a return on Viber?

How Viber Makes Money

Rakuten developed several sources for earnings.

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Features for users

Viber Stickers. Any user can sover stickers when they are chatting. There are free packs và paid packs of stickers. The paid packs cost users about $2 in the Viber Sticker Market. And, users still have sầu access khổng lồ the basic library of miễn phí packs.Viber Games. Similarly, Viber earns by providing options for gamers. Game fans can invite their contacts to a team game. Some are không lấy phí, and some have sầu a fee.Probably the most requested fee-based feature is Viber Out. It allows users khổng lồ make calls from the app to any phone number. Once a user loads money onto lớn their account, they can hotline khổng lồ any landline or mobile number. The charges vary, depending on the country. Viber Out works for international calls as well.


Business solutions

Despite the former intention of the founders khổng lồ refrain from using ads on Viber, Rakuten offers different advertising options for businesses.


Before Rakuten bought Viber, it wasn’t profitable. In 2019, we still cannot be sure about its profitability. From Rakuten’s official reports, there is no specific breakout of numbers for Viber, as their financials are summarized by business areas. But given the general indicators of business growth, it is likely that Viber has been a good investment for them.

According to Statista, Rakuten’s income growth is stable. Their official plans include further investment in the sản phẩm điện thoại segment and expanding the membership base.


Today, Viber remains không tính tiền for its 1 billion+ users. Anyone can install it on their điện thoại thông minh, or onlớn a desktop device, send text messages, photos, documents, or truyền thông media content, và make calls to friends without any charges. And, despite being không lấy phí, Viber is profitable. Rakuten’s business strategy includes paid services for users (stickers, games, Viber Out calls) và options for business (ads, business messages). The company combined a variety of sale strategies to generate revenue. Rakuten continues to exp& the app’s capabilities, attract more users worldwide, & provide service stability. Viber’s future seems bright.

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